MOLOTOW is highly regarded as one of the premier street art paint companies, comparable with names like Krink, Montana Spray Paints, and Kobra. However MOLOTOW lacks one key difference from these companies, an inconsistent brand identity. Brands like Krink have a very distinct look across all parts of their company’s products. MOLOTOW seems to stray with many different looks to their products. Their design scheme also seems to be outdated with the design trends of today.
For the logo update, I wanted to create something simple yet bold. Away with the slab-serif font, instead I used a geometric type face. I also used negative space between the "M" and "L" to create a hidden icon. The first "O" is actually an icon of the nozzle of a spray paint cap. The colors on the logo are interchangeable with any of the color swatches they provide through their paints.
One of the most frustrating things about purchasing spray paints has to be not knowing exactly what color you are about to receive. Labels for spray paint often come printed off a CMYK ink jet printer, which is not at all how the paint inside the can is mixed. My Solution? Each label gets a personalized treatment with actual paint being spray directly on to each can. This allows customers to know the exact shade of color they are getting before they purchase the paint. Nothing is more frustrating than expecting electric blue and it looking more like royal blue when sprayed.
One of the biggest topics in the today's society has been marijuana as a form of medicine. Through the past few decades it was believed that marijuana was a “gate way drug” and was often looked down upon. Research in the past few years, however, has shown it to have legitimate medical benefits.
But how do you market a product that has been under such scrutiny for years? There is a whole generation of individuals that firmly believe that this is a harmful drug that will lead down a trail of addiction, depression, and darkness. So what do you do? You get them involved.
For the 3 Print ads each page would come with an insert page of green transparency paper in front of them. Each ad is made using only green and red ink overlays so when the green paper covers the ad only things printed in red is seen then when the page is turned it reveals the full scope of the ad. What is initially seen is usually something that doesn’t pertain to marijuana or supports the arguments that go against marijuana only to turn the page and learn about the facts.
The environmental ad would be created with lenticular printing so that as you walked by the poster it would create the same hidden message effect that the print ad does.
This is an additional idea for an app called Meducate. The app would be able to tell users what strain could replace certain medicines that are addictive, expensive, or just alternatives to that medicine. You could search by strain, medicine, medical condition, or moods. Allowing users the ability to find the right strain for them.
With NÉGATIF I set out to design a zine that would be a medium for film photographers to showcase their work. Today many people still shoot film as their preferred method of photography; I wanted to create something physical to view film photography as opposed to seeing an image over the internet or on an app.
Simplicity was a key term throughout NÉGATIF. For many film is a medium of simplicity, freeing yourself from a computer or digital device. I wanted this zine to breath the feeling of simplicity even down to how it was created. The covers were all made by an old printing press (thanks to MC Pressure). The pictures are the focal point of the zine. Simple fonts were used, clean san serifs like Stereo Gothic for the cover and introduction titles, Knockout for the quotes, and Arial for body.
Hayden Shapes is a surfboard manufacturer who is on the leading edge of innovation and design. Their boards are rode by some of the top name professional surfers all over the globe. While the brand is very well known it is still the new face in the surfboard market, so I set out to create an ad campaign that would help draw in new customers.
This campaign was called the "Dominate" campaign. The idea was to show how Hayden Shape boards are the top of the line equipment for any surf enthusiast to own. The main principles of surfing are power, speed, flow, and style. The tag lines for each ad goes as follows:
"Dominate the Everyday" = Dominate everyday conditions often surfers don't surf peak conditions so having boards that work in all sorts of conditions is optimal.
"Dominate the Air" = Aerial surfing is becoming more and more popular in progressive surfing. The speed and lightness of Hayden Shapes make them insanely good for airs.
"Dominate Every Line Up" = Surfing is a traveling sport, people often take trips to various locations in the hunt for perfect waves. Surfers want to trust their equipment surfing waves they are unfamiliare with.
"Dominate Style" = Some of the most stylish surfers ride Hayden Shapes boards the 'Hypo Krypto' by Hayden Shapes is a mixture of a progressive shortboard with the stylish flow of a fish shape. People want to look good when they are riding a board. No kooks here.
"Dominate Speed" = The shapes combined with the contours and materials used in Hayden Shapes make them lightning fast.
Like the Porsche of the car industry, Hayden Shapes are premium boards made out of high tech materials such as stringer-less EPS foam and carbon fiber which creates a lighter board without sacrificing strength. These boards excel in a variety of waves and conditions which make them a favorite for traveling free-surfer, Craig Anderson, one of the most relevant surfers in the modern era. Craig is featured in photos throughout the ads as an ambassador for the brand.
PULL YOU IN.
In this information driven age it is vitally important that design be the starting point for conversation. We are seeing advertising, content, and messages more today than ever before and as a result peoples attention spans are merely seconds long.
So how do you make sure your message is heard? Make less noise. Staying relevant, creating a culture, and building a following are vital to any business today. Audiences don't want to be yelled at they want to have an interaction.
My goal is to spark conversation through design and photography by curating lifestyles, exploring avenues of interaction, and building genuine experiences.
DESIGN // PHOTOGRAPHY*
Bachelors of Art in Graphic Design
Minor in Advertising
Eastern Surf Mag
"Girl of the Month" Photographer
"Behind the Lens" Featured Photographer
Freelance Design/Photography 2013/???
No Sympathy Swim
Duvin Design Co.
Pretty Lights Music
Hilton Vision LLC.
Live Tour Network 2017/2018
Red Dog Surf Shop 2017
Flagler College 2016
Graphic Design Intern
Extensive knowledge of Adobe Creative Suite
Experience with studio lighting
Professional DSLR expertise
Professional SLR (analog) expertise